Del Burger a la creación de sites

Acabo de leer esta noticia y me parece intersante compartirla con vosotros a ver si le ponemos un poco de calidad a como enseñamos el contenido a nuestros bienamados clientes.



From Burger King to Building Mobile Sites
30 August 2007, 10:52:04 Neil Edwards
I came across some really comical blogs on the NamePros site during the past weeks commenting that "Edwards should be flipping burgers at Burger King" and "Edwards is that guy with the really bad red tie." I love flipping burgers on the grill, but I have to say that I do like my red tie. I love the good craic as we say here in Ireland, but I think the discussion needs to be more about how to build mobile content. You can buy all the names in the world that you want, but they are worthless without content and traffic to them. Content and traffic are important whether you are an individual, big brand, small brand or domain investor.
The big brands are doing it daily in the press. dotMobi is about helping the small and big brands alike to reach 1.6 billion internet-ready mobile phones around the world. This is where the future traffic lies for small businesses, big brands and pay-per-click sites. If you are not there today, then you are going to be late to the game in the next 12 months. I am often asked what are the minimum requirements for a dotMobi site and, more importantly, what makes a good dotMobi site.
The minimum requirements for any web site behind a mobi name are brain-dead simple. Most registrars and their tools implement these requirements today. We built the minimum mandatory rules with help from the W3C and dotMobi's investors so that consumers would get a mobile experience that works every time. You can run a Ready.mobi report to find out if your site meets the three simple rules. If you want to build a site with GOOD mobile content, then you need to do a little more work and read on past the rules below.
The three rules are:
1. XHTML Mobile Profile
XHTML mobile profile is simply a tag for your mobile landing page, signifying that your site does XHTML (the preferred language for mobile web browsers). It makes sense that your web site should tell the browser to select a mobile display. Mobile browsers will take on a number of behaviors, and your web site should signal what kind of behavior it wants the consumer to experience. This rule is mandatory and .mobi sites not implementing it will be turned off with due notice before the year end.
2. No frames
The zero to nine keypad on mobile phones do not provide an easy way for a consumer to navigate around a mobile web site. Frames also tend to break mobile browsers in some cases. Hence, we have a mandatory rule that says no frames because it produces a bad mobile experience for the consumer. This rule is mandatory, and .mobi sites not implementing it will be turned off with due notice before the year end.
3. myname.mobi must be the landing page
This is another practical rule guaranteeing consumers that they do not have to worry about what comes before the name. Was it "www" or "whatever 3rd level name"? Mobile consumers on the go do not have time to type lots of characters on a zero-to-nine key pad. dotMobi makes it simple for the mobile consumer to get to the site they want quickly and dependably. We did research on this mobile consumer behavior, by the way, and this is how we created the rule. This rule is mandatory, and .mobi sites not implementing it will be turned off with due notice before the year end.
The three rules are simple and practical, but they do not mean you will produce a mobile site with a great consumer experience. dotMobi and the investors (the guys with the real mobile web experience) have literally spent the last two years and several million dollars building information resources and tools for free to the global community. You should check out Dev.mobi today to learn about how to build a web site with a great mobile experience.
I will summarize some of the highlights that will help you build a world class mobile site that will work on any phone or network in the world ...
1. Dev.mobi
Dev.mobi is a FREE developer web site that is a community of more than 3,500 web developers who are trying to go mobile today. This is not just a guru site, but a site for the average Joe who needs help going mobile. You will find books, blogs, forums, tips, tools and a certified developer directory at your disposal for free. It is quickly becoming the place on the web to learn about building mobile content. Sign up for Dev.mobi today to start learning about going mobile today.
2. Ready.mobi
Have you tested your PC-based web site with Ready.mobi? Type in Ready.mobi and get ready for several thousand dollars / euros of FREE advice. In less than 30 seconds, Ready.mobi will tell you how your current PC site needs to change to target a mobile phone. Ready.mobi also shows you exactly what a consumer will experience on their phone if they type your .com or .country code PC-designed site into their phone. Most people are shocked to see bad it displays, how much it costs or how long it takes to download. Ready.mobi literally has all of the collective experience from dotMobi's research engineers and, equally as important, the engineers from our mobility investors like Nokia, Vodafone and Microsoft, among others. It is the only FREE product in the world that I know of that gives you a clear roadmap for going mobile based on real industry knowledge. Ready.mobi is used more than 5,000 times daily ... and you are missing out if you don't use it.
3. Site.mobi
Site builders range from do-it-yourself to advanced publishing products. dotMobi created a site builder, Site.mobi, so that the average Joe can create a GREAT mobile web site in 20 minutes or less. The average Joe does not know anything about mobile networks, browsers, .mobi rules, etc. Site.mobi is a what-you-see-what-you-get editor that is fast, easy and produces superb mobile web sites. Site.mobi is constantly being updated to embrace the lastest features supported by mobile browsers or other services like commerce or advertising or different templates.
Since the average Joe will know dotMobi through our resellers, we make Site.mobi available in a co-branded form for FREE to partners or people who want to use it in their business. Site.mobi is the BEST deal in the world for any developer, web hosting company, or marketing agency who wants to create mobile web sites for big brands, small businesses, individuals or even pay-per-click sites. I do not know too many companies providing tools like this. Site.mobi is being used by a number of dotMobi's resellers. Network Solutions also has a tool where you can build a .mobi-compliant web site for $2.00 per month at www.buildmymobi.com.
Check out Site.mobi today and get started on your mobile web site. More importantly, you can contact Gesu Sood, our Site.mobi product specialist, to learn how you or your company can use or co-brand Site.mobi.
4. Insist on a dotMobi Certified Developer
Anyone can say that they can develop a mobile web site. But can they really? Two years ago when I started dotMobi, I lived this experience myself to build the mobile version of our company web site before the annual 3GSM show. I found a "reputable" mobile consulting firm in northern Europe who claimed to be the expert in mobile development. They built me a 15-screen, static text mobile site for more than 30,000 Euros. I knew I was being ripped off at the time, but had to pay because I had no alternative. There were no free or low-cost publishing tools like Site.mobi. There were no lists of affordable mobile-certified developers. I vowed that dotMobi's bad experience would not repeated by companies in the future by rogue firms charging crazy prices for simple work. dotMobi recently released mobile developer certification program in partnership with ETS-Prometrics.
Are you trying to find a mobile developer? Then you need to insist that whatever developer you employ has a dotMobi certificate or gets certified before delivering you services. That way you can know that your developer partner can complete the job for you. You should at a minimum make sure they follow the developer best practices found on Dev.mobi.
Are you a developer? Then get certified at one of more than 1,000 testing centers around the world. You can read the book on Dev.mobi to get up to speed on proper mobile coding standards. If you earn your certificate, then you will be posted in the Dev.mobi certified developer directory. I can already tell you that we have several certified developers and they cannot keep up with the new business referrals.
My personal offer to developers who want to get certified. dotMobi will reimburse your testing fees for the first 150 developers who pass the certification test between now and the end of September. Write me an email to contact@mtld.mobi with the subject "Certify me." We will make sure to help you get certified.
I realize that this is a long blog post, but I felt compelled to make sure we keep the information coming on how to build good mobile content. Good mobile content is the key to producing traffic by mobile consumers. The tools are there today, and it is getting easier and easier everyday to go mobile.